TOTAL MARKET STRATEGY

Unified, integrated strategy for the total business embedding the culturally relevant elements and insights from the different multicultural or ethnic groups in the US

  • Proven framework and methodology for opportunity assessment, market analysis and implementation
  • Ethnic components: Hispanic, African-American, Asian-American
  • Generational & Lifestyle Components
  • Organizational readiness

CONSUMER RESEARCH AND INSIGHTS

Deep-dive, experiential & solutions-based approach avoids cultural clichés & delivers true motivators

  • High Performance, Bi-Lingual Focus Groups
  • Results-by-design Online Surveys
  • Group Ethnography - Living Room Chats
  • Interactive Roundtable Workshops
  • In-Store Interviews & Shop-Alongs
  • Attitude & Lifestyle Segmentation
  • The Trendictor® proprietary trend identification & application process

BRANDING, PACKAGING AND NEW PRODUCT IDEATION

  • Opportunity Identification & Optimization
  • Ideation & Concept Development
  • Retail & Food service Product Development (R&D)
  • Bi-Lingual Communications & Package Graphics
  • Brand Value Proposition & Positioning
  • Multi-Market Launch Plans

MULTICULTURAL DIGITAL MARKETING

  • Mobile Marketing
  • Brand Image & Awareness
  • Customer Loyalty & Retention
  • Web Site Development & Conversion Optimization
  • Content Development
  • Cross-Promotion & Upsell
  • Affiliate Marketing & Email Auto Response
 

SHOPPER MARKETING AND INSIGHTS

Leveraging needs, usage and in-store purchase logic to optimize market performance

  • On- and Off-Site Research
  • In-Store & Packaging Communications
  • Competitive Benchmarking
  • Usage Patterns & Shopper Purchase Logic
  • Market Performance Assessment
  • Outside-in Research in-home usage/in-store impact

CREATIVE AND COMMUNICATION REVIEW

  • Evaluate cultural relevancy of creative and communication strategy
  • Assess effectiveness and cultural relevancy of campaigns
  • If necessary, develop specific multicultural campaigns to address specific ethnic nuances

PROFESSIONAL TRANSLATIONS AND ADAPTATIONS

Implemented by professionally certified and experienced translators and reviewed by marketers

  • Culturally relevant
  • Georeferenced
  • Professional and tested
  • Reviewed by marketers and creative experts