CULTURQ
TOTAL MARKET AND MULTICULTURAL STRATEGY Unified, integrated strategy for the total business embedding the culturally relevant elements and insights from the different multicultural or ethnic groups in the US Proven framework and methodology for opportunity assessment, market analysis and implementation Ethnic components: Hispanic, African-American, Asian-American Generational & Lifestyle Components Organizational readiness MULTICULTURAL DIGITAL, SOCIAL MEDIA MARKETING AND COMMUNICATIONS PLANS Online, Mobile and Social Media Plans Brand Image & Awareness Customer Loyalty & Retention Web Site Development & Conversion Optimization Content Development Cross-Promotion & Upsell Affiliate Marketing & Email Auto Response PR and Media Relations Community Outreach and Event Marketing CREATIVE AND COMMUNICATION REVIEW Evaluate cultural relevancy of creative and communication strategy Assess effectiveness and cultural relevancy of campaigns If necessary, develop specific multicultural campaigns to address specific ethnic nuances PROFESSIONAL TRANSLATIONS AND ADAPTATIONS Implemented by professionally certified and experienced translators and reviewed by marketers Culturally relevant Georeferenced Professional and tested Reviewed by marketers and creative experts
