JUAN CARLOS DAVILA
During the last twenty-five years, Juan Carlos Dávila has helped Fortune 500 as well as small companies achieve substantial share, revenue and profit growth both in the US and in Latin America.
- Multi-industry, multi-country and cross-cultural experience
- Expert at implementing STRATEGIC AND DATA-DRIVEN multicultural and cross-cultural marketing
- Successfully has implemented a true TOTAL MARKET strategy
- Diversified executive experience in marketing, brand and new product development, strategic planning, pan-regional business development and advertising campaign development
- Wrigley, Bristol-Myers Squibb/Mead Johnson, Quaker Oats, Procter & Gamble, Nielsen and several small companies
- Full P&L responsibility for geographical regions and business units
Carlos.Cordoba@culturq.com
CARLOS CORDOBA
Carlos brings 20+ years of combined strategic, research, and advertising agency experience in the development of multicultural strategies and marketing campaigns. He has worked with Fortune 500 clients providing direction and leadership across business units and sharing best-in-class methodologies for reaching this crucial consumer segment.
- His varied background gives Carlos the ability to combine data inputs and consumer research resulting in unique insights that help brands maximize their efforts and generate superior ROI.
- Carlos has perfected methodologies that quantify the multicultural contribution to the bottom line and identifies opportunities for growth. The combination of quantitative research and secondary data analysis provides clients with granular insights into their performance and opens new opportunities in the multicultural space.
- As multicultural consumers shift to online engagement and content, Carlos leverages digital tools including social listening and online survey panels to quickly gain street-level insights that impact advertising and communication efforts.